Search visibility compounds, and it takes months to do it. Ads work the week you switch them on. We build and run your campaigns on Google and Microsoft, write the ads, and put your budget on the searches that actually produce enquiries, then keep cutting the ones that do not.
Free, no obligation.
Paid ads are worth it when you need enquiries sooner than search rankings will produce them, or when the searches you want are already dominated by competitors who got there first. B Found builds and manages search campaigns for Canadian businesses on Google and Microsoft, cuts the wasted spend month to month, and leaves the ad accounts and their history in your name.
Paid search puts you at the top of the results for searches you choose, within days of the campaign going live. The click money goes to the ad platform. What you pay us is the work: deciding which searches are worth paying for, writing ads people click, and watching the accounts closely enough to stop the waste.
That last part is where most accounts leak. An account left alone drifts. It starts picking up searches you never wanted, budget drains into terms that never turn into an enquiry, and nobody notices, because the clicks keep arriving and the report still looks busy.
Which searches your customers actually use, what a click costs in your city, and who is already bidding against you for it.
Campaigns structured so the budget only reaches the searches you meant, with the irrelevant ones blocked from day one. Google carries most of the volume; Microsoft picks up searches Google never shows you, often at a lower cost per click.
Ad copy written for your market and your offer, tested against alternatives instead of set once and left.
Calls, form fills, and bookings tracked properly, so the report says how many enquiries the spend produced rather than how many clicks it bought.
The searches you actually paid for, reviewed and pruned. Losing terms cut, winners funded. This is the ongoing work the monthly buys.
Every ad account stays in your name and the history stays inside it. If we ever part ways, you keep all of it.
What you pay Google or Microsoft for clicks never passes through us and is never marked up. You see the real spend and the real cost per enquiry, because you are looking at your own accounts rather than a summary we typed out.
We also do not publish a minimum ad budget. What a click costs varies enormously by trade and by city, so a tight campaign in a quiet market can work on a small budget while a competitive one needs a great deal more. We check your market first and tell you the number before you commit to anything.
Free, no obligation. Or start with a free visibility report.