ChatGPT, Google’s AI Overviews, and Perplexity now answer “who should I call” directly, often before a customer ever opens a map. If you’re not named, that customer never learns you exist.
Picture asking ChatGPT “who’s a good dentist in Kelowna” thirty separate times, the way a real customer might phrase it on different days.
Your practice
2 of 30 answers
A well-known competitor
24 of 30 answers
This is a worked example of the method, not a promise about your numbers. Your real report comes from your own runs, with its own error bars.
Across a fixed set of the questions your customers actually ask, run enough times to be a real signal, how often an AI names your business. Not a guess, not a one-off screenshot: a disclosed, repeatable count.
AI referral traffic is still small today, an estimated 1% of visits for most local businesses, but it’s growing fast, and the customers it does send convert better than average search traffic.
The point of measuring it isn’t to chase a trend. It’s to find out, before you spend a dollar on it, whether AI recommendations already matter for your specific business, or whether your time is better spent elsewhere for now.