Over recent years we have noticed things that work – and things that don’t with regard to emarketing. For what it’s worth, we thought we would share it with those who are committed to marketing that makes a real contribution to your Company.
1. Clarify the problem before rushing to solve it.
2. Show us a picture of your ideal buyer.
3. Speak plain English. You are dealing with real people. Drop the Corporate-Speak.
4. Be found. All the millions invested in advertising won’t come close to the results produced by a top 3 organic ranking for your relevant phrase or words.
5. Use video on your website – it communicates.
6. Never underestimate the damage an angry dissatisfied customer will create.
7. Never underestimate the power of a happy customer.
8. When designing your website – Pretty is great. Easy is better. Useful is wonderful.
9. You’re not your ideal customer. You don’t have to like the creative to approve it.
10. Treat people with respect, they’ll reciprocate.
11. Campaign analytics are a must. Test, Test, Roll.
12. IT is not Marketing. Don’t have them run the web site. It’s not fair to anyone, especially your prospects.
13. Plan, but be flexible. Listen. Make changes.
14. Don’t let your competition ambush you via the Internet.

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