Never let your IT people build your website. It is one of your most valuable marketing initiatives.

We used to give it to IT because they could “speak geek” and communicate with the programmers. But for the most part we ended up with sites that were using the most advanced techie stuff and served little to no marketing purpose. In fact they often worked against us!

Web development has changed over the past 10 years. Programmers no longer have us in a corner. So do your IT folks a favour and move the website development and management to marketing. It’s where it belongs.

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