BFOUND™ is a proven process for generating qualified sales leads on the Web. Sales leads that convert to real sales. Currently working for more than 50 firms, The BFOUND™ Program strategically integrates Pay Per Click Advertising as a research tool, with Search Engine Optimization – both on-site and off,  and social marketing in a way that transforms your website from simple brochureware to the business hub of your organization.

1) Use PPC to find THE keywords that produce real sales.

2) Once you know those phrases – optimize your site around them – and only them.

3) then use them in social media marketing to drive traffic relevant to those words.

Yes, it sounds simple. And we are amazed that more marketers are not doing it. It is the new, efficient way to go to market, or more accurately said, let the market come to you.

In a mass media marketplace, we could only ever HUNT for customers. We spend lots of sales & promotion dollars, hunt for prospects and HOPE they remember us when it comes time to buy. Not a terribly efficient system, but with a handful of people controlling the media (access to the prospect) we had little choice. The non-media solutions had their share of costs as well. Direct mail requires creative, production, printing and mailing as well as systems and processes for follow up. It could be expensive but at least we could track results better than traditional media -  yet it still had it’s inefficiencies.

We have now entered The Google Age – a time when marketers can both HUNT and BE HUNTED. When people are looking to buy your product or service, do you show up on page 1 for the key search terms? Google has changed the way people buy (or make buying decisions). Today people simply Google what they are looking for and gain a great deal of information before they contact you. They are in fact a far more educated buyer than we have ever dealt with in the past.

Questions is: If today’s buyer has changed the way they buy, have you changed the way you sell?